People. Culture. Strategy.
We are FRANK.
FRANK is a cultural brand research, recruitment, strategy and consultancy studio.
We reach people, uncover deep socio-cultural insight and contextualise brand vision.
Culture in-depth.
We are all co-creators of culture. Deep understanding of societies, trends and the people who make them needs an inside-out and outside-in perspective.
Combining real-world experience in cultural and subcultural communities with years of brand expertise means we speak their language and yours.
We reach the people you really want to hear from, create spaces for authentic expression and employ an interdisciplinary approach across our work.
Our partners.
Together with our agency partners, we’ve worked with brands like Google, Bumble, Amazon Games, Nike, Dr. Martens, Birkenstock, The Mozilla Foundation at various stages of culture, product, branding, trends research and strategy. Our agency partners have included Platform13, On.Road, The Culture Studio, Squint Consulting, NERDS Collective, M&C Saatchi.
In addition to our research and strategy work, our clients across brand, cultural sponsoring, partnerships and PR have included: Apple, Jägermeister, Puma, Savage x Fenty, Samsung, Zalando, Nike, Lululemon, Footlocker, JD Sports, Boiler Room, Native Instruments, Porsche, Budweiser, Sony Pictures Entertainment, Go Pro, M&C Saatchi, Protein Agency and more.
With a total of 15+ years of brand and agency experience, we know what’s important - and what’s not.
Services.
Qualitative Research
Recruiting
Strategy & Positioning
Cultural Research
Cultural Consulting
Contextual Analysis
Subculture & Fandom Mapping
Trends Mapping
See our full list of services here:
Latest Work.
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A legend's future
To move into the next era of storytelling, we helped this legendary franchise understand what fans of different ages expect in 2025 of an iconic character that paved the way for female characters in the action genre.
— Gaming
— Culture, brand, product & storytelling
— Recruiting, Ethnographic Immersion, Qualitative Research, Contextual Analysis (Germany—agency collaboration) -
A good fit
We helped this global German footwear brand uncover how Gen Z customers express themselves through fashion, what they expect from product design and pricing and why marketing in Germany looks different to UK & US markets.
— Fashion
— Culture, brand & product
— Recruitment, Qualitative Research, Contextual Analysis (Germany—agency collaboration) -
AI & me
In this multi-layered study, this global tech & AI client was eager to gain insight into user behaviour, criticism and expectations around phone-based AI tools, AI assistants & search and the future of AI in their lives.
— AI & tech &
— Culture, brand & product
— Ethnographic Immersion, Qualitative Research, Contextual Analysis (Germany—agency collaboration)