Work.
A
legend’s
future
Gaming — culture, brand, product & storytelling
To move into the next era of storytelling, we helped this legendary franchise understand what fans of different ages expect in 2025 of an iconic character that paved the way for female characters in the action genre.
Recruiting, Ethnographic Immersion, Qualitative Research, Contextual Analysis (Germany)
AI &
me
AI & mobile tech — culture, brand & product
In this multi-layered study, this global tech & AI client was eager to get insight into user behaviours, critique and expectations around phone based AI & photo tools and AI assistants & search.
Ethnographic Immersion, Qualitative Research, Contextual Analysis (Germany)
No
ghosting
pls
Dating — culture, brand & product
We helped this dating app client understand what women in major German cities expect from dating and romance and how they can be better empowered in the digital dating space.
Cultural Research, Recruiting, Qualitative Research, Strategy (Germany)
Make
your
mark
Music — culture, brand & social impact
A global shoe maker wanted to make sure their social impact campaign reaches the right people. We uncovered what young musicians really need from brands.
Recruiting, Ethnographic Immersion, Qualitative Research, Strategy (Germany)
It’s
about
family
Gaming — culture, brand & product
For a new kind of car racing game, we spoke to car and gaming fans to find out what excites them about this story, the game mechanics and the world our client had created - and what doesn’t.
Recruiting, Ethnographic Immersion, Qualitative Research, Contextual Analysis (Germany)
A
good
fit
Fashion — culture, brand & product
We helped this global German footwear brand uncover how Gen Z customers express themselves through fashion, what they expect from product and why marketing in Germany looks different to UK & US markets.
Recruitment, Qualitative Research, Contextual Analysis (Germany)
Masks
off
Dating — culture, brand & product
How do we date after Covid? We mapped users’ dating journeys through interviews and immersions helping this client get ready for the post pandemic dating landscape.
Recruiting, Qualitative Research, Contextual Analysis (Germany)
Iconic
kicks
Fashion — culture & brand
For this iconic sneaker’s anniversary launch, we dove into how young sports fashion fans want to see it celebrated, where they see the brand going and how brands can contribute to social causes.
Recruiting, Qualitative Research, Contextual Analysis (Germany)
What
next?
Advertising — trends
To further cement this client’s position as a thought leader in the advertising and sponsoring space, we created a bi-weekly b2b newsletter, identifying trends in tech, sports, sponsoring and branding.
Trends Mapping (International)
