Meet FRANK.

FRANK was founded by Dina Marquardt in 2025. It was born from years of experience working with brands and communities across research, strategy, account management and sponsoring — and from a deep commitment to uncovering and understanding culture in all its complexity.

Apolonia joined FRANK later that year, adding valuable recruiting, research and PR expertise. We work with an international network of expert recruiters, researchers and consultants across multiple regions, cultures, and subcultures, delivering unique solutions for our partners.

Together, we create real connection between brands and audiences through precise recruiting across age groups, background and interests, context-specific research methods and brand and strategy packed with nuance.

Dina Marquardt

Founder, Strategic Researcher & Brand Consultant

Dina is a cultural brand consultant, researcher, and strategist working at the intersection of culture, community, tech and brand. Before specialising in qualitative brand research and consulting, she spent a decade in event, account and brand partnership management at Boiler Room, Native Instruments, Protein Agency and M&C Saatchi, delivering brand campaigns across the globe. Combining an academic background in political theory and social science with 10+ years of brand and agency experience and a deep knowledge of regional and global socio-cultural shifts, she founded FRANK to offer brands a tailored approach in connecting meaningfully with audiences through culture.

Working with brands like Nike, Bumble, Google, Dr. Martens, Amazon Games, Ecco Leather and Birkenstock, Dina has delivered cultural research and strategy with agencies including M&C Saatchi, Protein Agency, On.Road, The Culture Studio, Squint Consulting and Platform13.

Apolonia Jacobs

Strategic Researcher & PR Expert

Apolonia is a PR specialist, strategic researcher and creative working across culture, community, and communication. With a background in psychology and communication science, she combines academic insight with practical experience in brand strategy and PR. Before joining FRANK, she spent several years shaping brand narratives in the music, wellness, and tech industries, leading PR, influencer relations, and campaign strategy for clients such as Puma, Fenty, JD Sports, Footlocker, Adon Health, and Tomorrow Bank.

She has also contributed to cultural branding at AP Studios and supported talent-led storytelling and PR at KMB Creative Network. Apolonia specialises in developing strategies, activations, and community-driven narratives that connect business goals with cultural relevance, bringing a focus on clear communication and long-term impact.

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